http://www.youtube.com/watch?feature=player_embedded&v=ioP0CVRJvUI#at=541
This would allow anyone in a design development meeting or early CD meeting to review materials, plan changes, spacial relationships, etc. with the owner. It looks to be a grate 3D presentation tool and could bridge the gap as far as post-SketchUp/pre-finished Revit model renderings!